AdWords is the advertising system for search engine royalty, Google. This service with the help of partner site, AdSense, is responsible for 97% of Google’s revenue. To use the AdWords system advertisers enter into an auction setting, sans the fast-talking auctioneer, to bid on keywords relevant to their business. Once the price is right their clickable ads appear in search results containing the purchased keywords.
WordStream, a search marketing company generated a list of the top 20 most expensive keyword categories. The list was determined by three factors: number of keywords within each category, the estimated monthly search volume, and the average cost per click (CPC) for each keyword. The combination of these elements defines the rank of each listed word.
The top 10 words that net Google the most money are as follows:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
The price tags on these sought after keywords make all other advertising platforms seem a bargain. Ranging from $54.91-$31.91 per click. The cost per click system allows you to pay for views instead of paying a flat rate. Google helps you to adjust your cost-per-click bids to receive the most possible clicks within your budget, without breaking the bank.
Those dealing in insurance, mortgages, loans etc. may feel apprehensive about entering the rat race for these coveted words. However, it might be a good marketing decision for your business due to the search volume these words are receiving. Any keyword that appears in this ranking is a product/service that is in demand. The excess of competition means you’re dealing in a strong market, where there is profit to be had.
Casey VanFleet 