In today’s world having a website is no longer enough. Mobile is the new craze, and a good one at that! Making your information translate well to a 4”x2” screen is something you want to make happen as soon as possible. Mobile compatibility is not hard, in fact it can be a quick and easy way to boost relevancy, accommodate customers, and most importantly drive more business.

88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. Here is what your business can do during those valuable minutes when consumers are searching for your business on mobile:

1.) Make It An Easily Navigated Experience
Your phone number, address, and other relevant information that people are likely searching for on mobile should be at the forefront of your page.

2.) Make Your Business Searchable On Google And Apple Maps
A good way to get started is to optimize as many directories as possible.  You can start by running a directory report; tapping into these directories can increase your reach in a big way. Run a free directory report here.

3.) Social Media Badges
By having social media badges on your mobile site customers can easily browse your content and like/follow your pages with the tap of a finger.

4.) Incentives
Mobile coupons get 10 times the redemption rate of traditional coupons and you’re saving money by not having to run them in various print publications.

5.) Run Mobile Ads
Mobile ads get 3x as many clicks as traditional web ads, this is because when your user is searching for you on mobile they are ready to go. Supplement their readiness with an ad that they can relate to, and for SMBs this means proximity. By running ads to users 10-15 mi from your business you will experience more clicks.

6.) Offer Wi-Fi In Your Business
Customers will more readily like/review/tweet/check-in while at your business if it is not sucking up their data. So encourage them to do so and boost your business’s social credibility.