Google

The 10 Most Expensive Google AdWord Catergories

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AdWords is the advertising system for search engine royalty, Google. This service with the help of partner site, AdSense, is responsible for 97% of Google’s revenue. To use the AdWords system advertisers enter into an auction setting, sans the fast-talking auctioneer, to bid on keywords relevant to their business. Once the price is right their clickable ads appear in search results containing the purchased keywords.

WordStream, a search marketing company generated a list of the top 20 most expensive keyword categories. The list was determined by three factors: number of keywords within each category, the estimated monthly search volume, and the average cost per click (CPC) for each keyword. The combination of these elements defines the rank of each listed word.

The top 10 words that net Google the most money are as follows:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim

The price tags on these sought after keywords make all other advertising platforms seem a bargain. Ranging from $54.91-$31.91 per click. The cost per click system allows you to pay for views instead of paying a flat rate. Google helps you to adjust your cost-per-click bids to receive the most possible clicks within your budget, without breaking the bank.

Those dealing in insurance, mortgages, loans etc. may feel apprehensive about entering the rat race for these coveted words. However, it might be a good marketing decision for your business due to the search volume these words are receiving. Any keyword that appears in this ranking is a product/service that is in demand. The excess of competition means you’re dealing in a strong market, where there is profit to be had.

If You’re Not Mobile You’re Missing Out

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In today’s world having a website is no longer enough. Mobile is the new craze, and a good one at that! Making your information translate well to a 4”x2” screen is something you want to make happen as soon as possible. Mobile compatibility is not hard, in fact it can be a quick and easy way to boost relevancy, accommodate customers, and most importantly drive more business.

88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. Here is what your business can do during those valuable minutes when consumers are searching for your business on mobile:

1.) Make It An Easily Navigated Experience
Your phone number, address, and other relevant information that people are likely searching for on mobile should be at the forefront of your page.

2.) Make Your Business Searchable On Google And Apple Maps
A good way to get started is to optimize as many directories as possible.  You can start by running a directory report; tapping into these directories can increase your reach in a big way. Run a free directory report here.

3.) Social Media Badges
By having social media badges on your mobile site customers can easily browse your content and like/follow your pages with the tap of a finger.

4.) Incentives
Mobile coupons get 10 times the redemption rate of traditional coupons and you’re saving money by not having to run them in various print publications.

5.) Run Mobile Ads
Mobile ads get 3x as many clicks as traditional web ads, this is because when your user is searching for you on mobile they are ready to go. Supplement their readiness with an ad that they can relate to, and for SMBs this means proximity. By running ads to users 10-15 mi from your business you will experience more clicks.

6.) Offer Wi-Fi In Your Business
Customers will more readily like/review/tweet/check-in while at your business if it is not sucking up their data. So encourage them to do so and boost your business’s social credibility.