Digital marketing has been rapidly stealing the spotlight from traditional techniques such as print, direct mail, billboards, etc. We’ve outlined some of the reasons for this change, and explained why this marketing strategy is not going anywhere.
Facilitates conversation – Marketing in the social sector allows for an exchange between companies and consumers. Questions can be answered, comments shared, and the ever-effective word of mouth promotion is simpler than ever.
Wider Reach – Digital marketing allows businesses both small and large to reach consumers all over the world, while traditional media costs limit this type of exposure.
Immediacy and Easily Measurable – We have all seen it happen online marketing campaigns have the potential to go viral overnight. Digital media, and the Internet allow this type of instantaneous spread to happen in a way that traditional is not able. Instant access and sharing abilities allow for digital campaigns to do in one day what a traditional campaign might take weeks or months to accomplish and evaluate.
Targeting – Tools like Facebook Graph Search allow marketers to narrow down their audience and target messages specifically to receptive consumers. By entering search queries like “friends from Connecticut who like running” a small sport shop can better communicate with potential customers.
Less cost – Social media is a free tool that is easily accessible and personalized for businesses. You can convey the same messages on these platforms and potentially reach customers more rapidly.
Find people when they’re looking – Search engine optimization allows companies to advertise to consumers when they are actively searching. This sort of marketing is not as obtrusive as traditional ads.
Social sharing – By marketing your products/services on social networks, your consumers and fans can easily share your message with their friends. This sort of free promotion is vital and you can let your consumers help you reach a wide audience.
Casey VanFleet 