Maintaining a positive online reputation is vital when it comes to driving customers to your business via the web. Being an active online contributor  allows businesses to monitor reviews, complaints, and highlight compliments and praises.
Be Interactive, Not Reactive
The time to join online conversation is not when your business is getting negative reviews. You want to establish an online presence right away, so you can respond to every review timely and professionally. Keeping close tabs on web presence doesn’t have to be a long painstaking process if you choose to do a quick search everyday to see what your customers are saying.

Google Yourself
You should be Googling your business daily. It will give you a better look at where your SEO is ranking. It will also lead you to platforms such as Yelp, Urbanspoon, TripAdvisor, Yellow Pages, etc.  Where you can find customer reviews and responding to them promptly. Encourage your customers and fans to review your business on these sites to boost your ratings. It is also important to claim your business on these review services, and update contact, website, and other relevant information.

Social, Social, Social
Maintain an account on Facebook, Twitter, Instagram, etc. and create content that is interesting to your fans. Chances are if you own a SMB you know a thing or two about a thing or two. Share that knowledge, and explore other topics that your customers might have in common.