Content is King
Ask yourself what they would your audience like to read, and then write it. Creating quality, shareable content that interests your users will result in more shares, thus increasing your reach.

Streamlined URLs
The URL is where all the value is stored. Page scoring factors are all rolled up between the www. and the .com, and then stored as an important field in the search engine databases.

Be Useful
You need to figure out what users want, because that’s where search engines are going. They are a service for the people, and in order for Google to capture an audience their search results need to be filled with valuable information.

Optimize Everything
Your web person should have their hands on every piece of information created about your company. Not only is it more relevant content, but he/she can be sure it includes the necessary keywords. Whether it’s a menu or a press release it has the ability to become a vehicle for keyword distribution.

Stay Social
Do not underestimate what social media can do for SEO. A quality social site is easy to maintain, and does not require any cost. These platforms are exciting to be a part of because they are constantly developing new technologies which can help to grow your customer base and boost revenue while simultaneously boosting your SEO.